S omething as pure as love passes every test there ever was or is going to be but by the virtue of its very essence of purity, one doesn't think of putting it to test when one is encountered with it.
Rather, it is an experience to be sensed and enamoured by. Such is the love and care that is put in by the hard-working farmers in the orange farms that grow the oranges selected for producing uRBan.Orng.
It can't be felt by any other means but the taste of purity exuded by the juice that it is due to its simple and unadulterated process. Every sip imbued with that one thing that can't be defined by words. Every glass you pour reminiscent of the labour of love that every chosen orange is.
From the best farms
The best oranges are hand-picked from a set of specially curated farms by the farmers who grow them with all their heart, sweat and toil. These are then sent to our manufacturing unit for juice extraction. Unlike our contemporaries, we trust our picking process rather than artificial ingredients for the true taste of purity and good health.
With love and care
Instead of preservatives (sorry, who's that again?), sugar or artificial colours, we trust Mother Nature and the simplicity of our manufacturing process for the magic that is uRBan.Orng. Our factories don't need a lot of raw materials other than oranges and the love carried on from the farmers.
To your glasses
We believe we are the answer to "If oranges could be had in glasses." Pulpy doesn't always mean pure which is a thing to be sensed from the heart, not the tongue. So we don't wish for it to meddle with your juice-drinking experience and give our 100% just like the farmers and the oranges grown by them to fill your glasses with love and compassion. Cherish it with every sip!
is our mission
With an experience of over six decades, Annapurna Group has researched and chosen the choicest of ingredients from Mother Nature and created a bouquet of products around it. Started with the humble beginnings in 1952 under the impetus & vision of Late Gourango.
Chandra Ghosh, who was blessed with a natural foresight, Annapurna soon mastered the field of Dairy and Agro in the entire region. Dedicated towards the well-being of each and every consumer, our journey is inspired by the promise of purity. Today Annapurna has become one of the largest FMCG companies in the Eastern India and is looking to extend its footprint all across the nation.Today, under the Able Guidance & Strong leadership of Mr. Subir Ghosh, MD of Annapurna Group, the company has become one of the largest FMCG companies in the Eastern India and is looking to extend its footprint all across the nation and beyond the boundaries.